Video Advertising And A Video Tutorial - 1009 Words

YouTube has one of an essential platform for any kind of business to increase at faster rates over the internet. YouTube forecasted more than 500 of hours of video content being uploaded every minute and watched by 6 billion people worldwide. Small business owners should consider YouTube as one of the features of their marketing strategy. Video advertising and a video tutorial can have a big impact on small business. After all, most of the potential customers preferred to watch company’s product and service than reading newsletters. YouTube tool is the best way to improve reliability and appearance of your small business. Additionally, the video also provides a solution to customer’s problem. The following example shows that the†¦show more content†¦This demonstrates that one single video can be the game changer for small business. People tend to remember things when they re musically presented, and comedy is a form of music when you re launching a new business and sharing a new idea if you can get people to remember it, there s obviously a better chance at success. ((said in entrepreneur JOHN Patrick) ------------------- In 1960, Jerome McCarthey invented Four P’s rule for marketing. Changes in today’s technology and environment Four Ps have been updated to reflect modern realities of business. According to Fetherstonhaugh (2009), 4Ps of marketing Product, Place, Price, Promotion should now be replaced by the 4E’s as respective Experience, Everyplace, Exchange, Evangelism. Experience focus on end-to-end customer Experience. It is not only product features but it is a better understanding of customers Journey. â€Å"In recent years, we’ve seen the most successful brands expanding their use of video throughout the entire customer journey to help them build better relationships, educate and convert buyers, and improve customer satisfaction.†(Vala, 2015) Therefore, the goal is to consider customers experience through their interactive videos. Everyplace reflect that positioning your business in everyplace where various possibilities to reach people. The Traditional way to reach the people through the print material, web banner and TV ads, advertising on digital media. However needs to consider which channel